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The Cayman Turtle Centre Cayman Wildlife Encounter is making sure that all those people linked in to social media and planning their vacations on the world wide web have lots of ways to interact with the world’s most famous turtle Centre.
As part of the Cayman Turtle Centre’s ongoing rebranding and marketing efforts, park management is reaching out to people via social media and the internet to spark their interest before they reach Cayman’s shores.
“Our current focus is on increasing the number of stay-over visitors who come to the Cayman Turtle Centre. With so many people researching their vacations on-line, we felt it was important to have a strong presence on the web and in various social media to ensure we were reaching people who have an interest in the Cayman Islands,” said Managing Director Tim Adam.
The first prong of the park’s web strategy was a new and re-vamped website at www.turtle.ky
The new site, which is clearly laid out and features the park’s new branding as the Cayman Turtle Centre – Cayman Wildlife Encounter, is divided into the various ways people can enjoy the park and the different wildlife encounters they can have while there. It is engaging and user friendly, geared towards bringing people to the park and showing the diversity of the activities within the full park access experience.
Complementing the new web site are the park’s social media activities.
“Many people use social media to find information on their favourite interests and activities. We felt it was important to have a strong presence on Facebook and Twitter to ensure that there was awareness of the Cayman Turtle Centre and the unique experiences we have to offer here,” Mr. Adam said.
The park has created a new Facebook page which offers regular updates on park events and activities, with lots of photos to keep the Centre’s many FB ‘friends’ interested and on the page. The page can be easily found at www.facebook.com/caymanturtle.
The Cayman Turtle Centre’s on-line activities don’t stop there. Given the popularity of You Tube, the park has also uploaded several educational videos to its own You Tube page to showcase the conservation activities at the Centre and to attract potential visitors searching for videos on Cayman Islands attractions.
“There are so many ways to interact with potential park visitors on-line, and we want to ensure that we are utilizing as many of these media as possible as a way to keep people aware of the Cayman Turtle Centre and make them want to visit us,” Mr. Adam explained.
Other on-line activities undertaken by the Cayman Turtle Centre include updating park information on travel review sites such as Cruise Critic and Trip Advisor.
“In addition to reaching new park guests on-line, the internet travel review sites offer us valuable feedback from guests who have visited us already,” Mr. Adam said. “We read and keep track of these reviews to ensure that we make any improvements to the park experience that we can.”
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